G.F.'s two sons, John Peter Bram and Rudolph Jacob Andrew (J.A.) Bram would succeed him in business. John Peter was the first to go to embalming school in Kansas City, and become licensed. After Rudolph J. A. had received his license, they renamed the business Bram Brothers, and partnered until 1929. Their red block building still stands in Denver, east of the former Bar X Steakhouse, and northeast of the city square. The name Bram is still legible above the southwest corner door.
Later in 1929, Rudolph J.A. bought the Parish Hardware store in Hamilton, MO and added the undertaking business to it.
J.P. Bram wrote an article in a early publication about seeing someone coming to the hardware store carrying a tree limb, he would know they needed a casket built as long as that limb.
Two sons of J.P. Bram; John G. and Kermit, and two sons of Rudolph J. A. Bram; Lester and Morris, became the third generation.
In the 1960's, the fourth generation, Philip, son of Kermit; Earl, son of Morris; and Pete, son of John, next joined the funeral profession. The Bram family had a total of 16 funeral homes operating in Missouri at that time.
The fifth generation is Jeff Bram, son of Philip. Jeff is the founder of the Bram Funeral Home of Maryville, Inc. Jeff received his funeral directing license in 1984, and embalming license in 1985. Jeff and Kim Bram have three children.